My goal as the Lead Designer was to create a Disney-inspired fashion design experience for girls ages 6-8 that upheld positive themes of diversity, meaningful aspirations, and individuality. I provided oversight and art direction to our development team to uphold these themes as well as Disney quality. A user experience that included design challenges, ratings, and earned rewards motivated our completionist players, while freeplay fashion creation satisfied our creativity-driven users. The UI was usability-tested to ensure clear understanding of all iconography and messaging so the users’ creation and enjoyment was never hindered.
