Frozen: Free Fall

I redesigned the UI for the Summer update of Disney’s top-grossing mobile game, Frozen: Free Fall. Summer was our most extensive update, requiring a re-design of all existing UI and the creation of new gem tiles, collectibles, and environments.

I designed the app’s UI from initial concept to final asset production. I also provided continuous art direction to our partnering team of developers and artists to ensure brand accuracy and quality.

I created the key art and digital advertisements for the update’s launch. These assets were used for user acquisition and promotion across social media sites, within the app store, and in-game.


ClientDisney, Frozen: Free FallServicesUI, Art Direction, Marketing DesignYear2014Linkitunes.apple.com