Oh My Disney

I lead the Product Design of the Oh My Disney mobile and OTT video apps.  We created a unique video platform for the Disney Digital Network to house its millennial-targeted short form video content and generate revenue from targeted video ads.

The core experience of the Oh My Disney apps centers on curated video playlists.  Users are immediately presented with “What’s Hot” and can browse while watching auto-playing video, similar to a live TV experience.  I conducted competitive analysis of industry-leading platforms and created user personas to ensure I kept our audience at the heart of every design decision.  I relied on feedback from continual user testing to create a platform that was constantly engaging and met (or exceeded!) expectation.

Oh My Disney brings Disney short form favorites to iOS & Android as well as Apple TV, Amazon Fire TV, Android TV, and Roku.