I led a design workstream focused on making stronger connections between content within a specific brand universe (such as Marvel and Star Wars). I worked with our UX Researchers on a foundational study of users’ perceptions and affinity for the various brands in our service. I then used the findings to identify problem statements and define cohorts of users that faced inhibited engagement. After overseeing two Senior Designers in rounds of design iteration, I led cross-functional critiques with Product and UXR. I created project plans that provided individual designers areas of ownership for further validating our concepts and moving the workstream forward.

Disney+ offers content for all ages, so how do we ensure that users young, old, and in-between immediately feel like Disney+ is right for them? I’m leading the strategy for how we define various audiences, with a specific focus on empowering our younger users through family-approved design. I have called upon my background in kids digital research to conduct competitive audits, examine usage data, and draft a large foundational study into how families use Disney+. Using these insights, I have collaborated with Product to create an executive pitch deck on strategy for kids and age personalization.

I collaborate with cross-functional partners across the entire Disney Streaming organization encompassing Disney+, Hulu, ESPN+, and STAR+. I advocate for the unique priorities of Disney+ while aligning to strategic goals of our business and sharing efficiencies across our processes, research, and technologies. I am a contributor to our shared design system and maintain sources of truth and documentation for all new design work. I also collaborate with our International teams on design considerations for global audiences including localization, brand and content variations, and legal obligations. I share mock-ups and requirements with the engineering teams in source refinement sessions, and hand off production-ready files across all platforms.